Merchandising of ladies coat: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)
Merchandising of ladies coat: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)

How to Download Merchandising of ladies coat: switch to scientific merchandising and increase sales Practical MD (Japanese Edition) Kindle

女性のコートのMDを解説した書です。コートには、ダウン、レザー、ウール、綿など様々な素材のコートがあります。そして、それらは丈の長さで、ロングコートとショートコートに分けられます。ここでは大・中・小分類を決定するまでに至った3つの段階を紹介します。第1段階では大分類はオケージョン別の「タウン」と「カジュアル」、中分類は素材別の「ウール」「綿」「ダウン」「レザー」としました。「タウン」に「ダウン」「レザー」はありません。第2段階では小分類に位置付けられていた「ダウンジャケット」「ダウンコート」を中分類に昇格させます。第3段階では大分類をオケージョン別から素材別に変えます。つまり、中分類を大分類に、小分類を中分類に昇格させる案です。大・中・小分類を決めるときには紆余曲折があることを分かっていただけると思います。実践MDシリーズNo.20 【婦人コートのマーチャンダイジング】 目次CHAPTER1 婦人コートのMD1.ターゲットの設定2.商品分類と売上予算の決定 1)分類の決定第1段階 2)分類の決定第2段階 3)分類の決定第3段階 4)分類別売上予算の決定3.アイテム別型数4.関心度別型数 1)素材別オケージョン別型数 2)素材別スタイル別型数5.プライス別型数 1)アイテム別プライスゾーン 2)プライス別素材別型数6.ターゲットとの整合性 1)4ブランドの位置付け 2)グレードの整合性 3)エイジの整合性 4)テイストの整合性7.キャラクター性と売場作りの整合性CHAPTER2 収集データ実例 1.売上データ収集の実例 1)ジャケット 2)スカート 3)パンツ 4)コート 5)ブラウス 6)カットソー 7)ニット 8)ワンピース2.お客様要望カード 1)ウォントスリップ 2)ウォントスリップ+週間ベストセラー 3)品切れ伝票3.その他の収集データ 1)天候のデータ 2)気温と天気で売上を予想する実例 3)仮説と検証の繰り返しが業績を向上させる 4)半袖の販売数量最大化のため 5)半袖の販売のピーク日とVPに着せる日 6)コートの販売数量最大化のため 7)コートの販売のピーク日とVPに着せる日 CHAPTER3 型数算出のイロハ1.売上予算から算出 1)取引条件を考慮しない例 2)委託条件で消化率を考慮した3つの例 3)買取条件でイニシャルオーダーを抑えた例2.什器台数から算出 1)パンスト売場の例 2)和食器売場の例CHAPTER4 バイヤーに不可欠な豊かな感性と科学的な思考とは1.バイヤーには豊かな感性が必要2.バイヤーには科学的な思考も不可欠 1)商品分類の決定は「科学」 2)データに基づいた需要の予測

  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 660 pages
  • File Size: 3670 KB

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